Even when it seems impossible to see, hope can be found.
These ad campaigns for Seattle's Union Gospel Mission celebrate the hope — of individuals once lost in addiction and homelessness, who have, today, recovered their lives with hope and joy that only God can provide. Their journey shows that change is possible.
Angels: Lost + Found
To bring visibility and a sense of dignity to the plight of those who have lost so much, we partnered with world-renowned photographer Lee Jeffries and highly regarded commercial photographers Shawn Michienzi and Francis Cantania to present our Angels: Lost + Found ad campaign.
2022/2023 Print ads
2021/2022 Print ads
2020/2021 PR events
Through a public mobile art exhibition, Angels: Lost + Found aired November 4, 5, and 6 on buildings and landmarks throughout Seattle. The art exhibit is a celebration of individuals once lost in addiction and homelessness, who have, today, recovered their lives with hope and joy that only God can provide. Their journey shows that change is possible.
These powerful images were captured by photographer Lee Jeffries, an impassioned global photographer of individuals living on the street, and highly regarded commercial photographers Francis Catania and Shawn Michienzi. Rescue, a powerful song by Grammy award-winning artist Lauren Daigle, was performed by celebrated Seattle-based musical artist, Star Anna, and local Seattle musicians/vocalists, and arranged by Brandon Bee.
2021/2022 Radio ads
2019/2020 Print ads
2019/2020 Radio ads
2018/2019 Print & Digital ads
2018/2019 Radio ads
Footprints of Hope
2020/2021 PR event
Nearly 12,000 pairs of shoes don the floors of the Seattle Center, to present our Footprints of Hope ad campaign. Each pair represents someone battling homelessness in Seattle.
"Every shoe represents a name, every name represents a face, every face, represents a story, and every story represents a life," said Scott Chin, the Mission's president on the meaning behind the visual exhibit, Footprints of Hope.
April 1-4, the Mission, along with many community partners, have joined together to raise awareness about the increasing homelessness crisis and encourage volunteerism. "Do something," Chin added, "Volunteer with an organization that’s meaningful to you."
Hope Springs Anew
2018/2019 PR event
Lost Angels
2018/2019 PR event
2017/2018 Print & Digital ads
2017/2018 PR event
Lost Angels, a public mobile art exhibition, featured portraits of unsheltered men and women projected at massive-scale onto the facades of buildings and landmarks throughout Seattle neighborhoods. The entire experience drew attention to the growing number of homeless neighbors in Seattle, one face at a time.
Sunday Best
2017/2018 PR event
Seattle stylists Darcy Camden of Styled Seattle and Sydney Mintle of Gossip & Glamour took on their most ambitious project yet — styling 100 women and kids at the Mission in just one week! Thanks to Purpose Boutique and generous donors, each woman and child received a new "Sunday Best" outfit for Easter to match their new hope and fresh outlook on life. For some women and children, it was likely their first Easter dress or first clip-on tie, and more importantly, a reunion with their family.
GiveBIG to help the lost become found
Your GiveBIG gift today helps women and children who've lost their way find the love and support they need for a new life.
